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SLEEVES TRIGGER MAXIMUM IMPACT FOR BIOTEX
Sara Lee in Denmark selected eye-catching full sleeves labels for CCL Decorative Sleeves to provide maximum on-shelf impact for the launch of Biotex stain remover in 750ml trigger spray pack. The product is also being introduced in the same striking blue and yellow pack in the Swedish market under the Tabort brand name.
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"Sleeves are a fairly new concept in Denmark so we were keen to work with a company with proven expertise in the field. CCL Decorative Sleeves demonstrated extensive knowledge of sleeving technology and we are delighted with the result. Feedback from the trade has been very positive and we have secured a strong listing for the product."
- Anne Dahl Malchau, Nordic Brand Manager -
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